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Resistance and Persuasion

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Resistance and Persuasion

Resistance and Persuasion

Eric S. Knowles, Jay A. Linn

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This book will focus on the important role of resistance in the persuasion process. It will be of interest to persuasion professors, researchers, graduate students, and practitioners in the fields of social psychology, marketing, and communications.

Categorías:

Business & Economics

Año:

2004

Editorial:

Lawrence Erlbaum Associates

Idioma:

english

Páginas:

350

ISBN 10:

0805844872

ISBN 13:

9780805844870

Archivo:

PDF, 2.95 MB

IPFS:

,

english, 2004

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