Consumer Republic: Using Brands to Get What You Want, Make Corporations Behave, and Maybe Even Save the World
Bruce PhilpPhilp, Bruce, 1958-
Consumer republic: using brands to get what you want, make corporations behave, and maybe even save the world / Bruce Philp.
eISBN: 978-0-7710-7006-8
1. Consumer behavior. 2. Brand choice. 3. Brand name
products – Marketing. 4. Social responsibility of business.
5. Sustainable living. I. Title.
HF5415.32.P55 2011 658.8′343
Año:
2011
Editorial:
McClelland & Stewart
Idioma:
english
ISBN 10:
0771070063
ISBN 13:
9780771070068
Archivo:
EPUB, 2.09 MB
IPFS:
,
english, 2011